Each year, the Junior Service League awards thousands of dollars in grants to local non-profits that focus on women and children in crisis. What better way to raise the money for those women and children than getting all dolled up a fun fashion show – emphasis on the “doll”!
The JSL's American Girl Fashion show is its primary fundraiser for the year. Dozens of little girls get to dress up like their favorite American Girl dolls and parade about onstage in their fancy outfits with their minature counterparts.
JSL president Leah Brochu said that the American Girl partnership is perfect for the organization's mission, as the dolls promote the same ideals they strive to uphold.
“It's all about positive self-image,” Brochu said, “and accepting yourself as who you are. Each doll has a historical significance and an uplifting message.”
This year is the 25th anniversary of the American Girl doll, and the fashion show will be a “big birthday bash,” Brochu said. Aside from the pageantry of the runway, the event will have some secret special treats for the guests and a silent auction with items from many Concord businesses.
Of course, the little ladies who get to participate in the fashion show will have the most fun of all. Nine-year-old Emma Wilke is going in to her fourth year of participating in the show.
“The first year I did it,” Wilke said, “I loved it so much! I did it again the next year and the next and here I am today!”
Wilke, who will be dressed in the Molly McIntire holiday outfit this year, said that it can be scary to be in the spotlight.
“It's very nervewracking. Once you hear your music, it's like 'What did I get myself into?' But once you get off the stage, you realize it wasn't as bad as you thought is was going to be.”
Wilke offered some advice for those models that have not had as much onstage experience.
“Try your best, don't get nervous and don't overthink it.”
