Concord’s going to be three times as cool this summer. We know that sounds impossible – but it’s true! The chill factor is going up exponentially as Concord’s three new frozen yogurt stores open one by one. Dips on Main Street was the first to open, so it is the first to get the Food Snob’s attention. We visited last week to see what in the world this whole frozen yogurt thing is all about!
Dips is set up in an interesting, hands-on way – it’s all self-serve soft-serve. Pick any and all of the flavors you want from the wall of self-serve stations – side by side flavors can go into swirl mode – then top your concoction with all the fixings you can handle from the topping bar. Once you’ve created the ultimate bowl of froyo, simply weigh it – the whole mess costs 50 cents an ounce.
We attended with a dining companion who claimed to be a frozen yogurt expert – not only had he been to many other froyo franchises in other cities, but he’d already visited the Concord Dips before we had a chance to. So, we were in good hands. That experience paid off, too, as his bowlful of froyo far outweighed ours in both flavor and in actual weight.
We selected the side-by-side flavors of cappucino and cookies and cream and topped our bowl with Oreos, Kit Kat, Heath bar, rainbow sprinkles and cherries. Both of those yogurts were a tad underwhelming, flavor-wise, but we guess a bit of trial and error could have helped us there (and there is nothing in the Dips bylaws that says you can’t just fill a bowl with a tiny squirt of each flavor to try them all, right?)
Our dining companion used his expertise and experience to create a red velvet cake/New York cheesecake swirl with a dollop of salted caramel yogurt in the mix. All three of those flavors popped on the palate and were perfect representations of the foods they were based upon. We would have traded bowls if we weren’t so bound by etiquette!
His toppings included Kit Kats and Heath bars as well as granola and almonds; all of those were great. Our companion did complain that other franchises have Cap’n Crunch cereal as a topping option and Concord’s does not; while that does sound amazing, we hardly think that’s a dealbreaker. Now that we’ve got a little expererience under our belt, we can’t wait to go back. We know just what we’ll get next time. Froyolo!