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Googled: The End of the World as We Know It
Ken Auletta
2009, 384 pages
Nonfiction
Using extensive research, numerous interviews with present and former employees and access to Google-founders Sergey Brin and Larry Page, journalist Ken Auletta provides an analytical look at the history and impact of the sometimes secretive internet giant Google.
Started in a garage by two brilliant but geeky Stanford grad students, Google has grown to impact many facets of how we work and live today. Hiring only the cream of the crop, driven by the belief that mathematical algorithms are always correct and always questioning the way things are done allows Google to grow and innovate in unprecedented ways. Is this massive growth compatible with their mandate of “Don’t Be Evil”?
How will Google continue to impact traditional institutions? Where will Google lead us in the future? Filled with anecdotes and very readable, the author attempts to answer these questions and gives the reader a sometimes scary look at what the future may bring.
